Eco the Butterfly™ is on a mission to educate, inspire and encourage everyone to Think Ecologically™ Reduce. Reuse. Recycle. Eco flies high and low across this abundant country. From his vantage point he has a special perspective of our world. He sees the beauty but also the harm we humans are doing to our natural environment. He believes every person can make a difference and he wants to show them how they can be a part of making our world a better place today and for future generations. That's why the American Advertising Federation 4th District used Eco the Butterfly™ for its 2008 Public Service Campaign.