Eco the Butterfly is lending his knowledge about the environment to the American Advertising Federation 4th District (Florida and the Caribbean) for their Public Service Campaign.

The campaign kicked off with a press conference at at the state capital in Tallahasse on March 12th and will run through June 30th. Clubs throughout the District will be placing Public Service spots with local media in their markets. Eco will also be making appearances throughout the state to teach children the importance thinking ecologically.